Travis previously dabbled in film with the “ Franchise” video, which accompanied the release of Tenet.Ī24, meanwhile, is a groundbreaking studio that regularly surmounts its films’ relatively small budgets to land huge hits like Ex Machina, The Last Black Man In San Francisco, Midsommar, Minari, and Moonlight, racking up Academy Awards and critical acclaim (they previously worked with Chance The Rapper on his horror-comedy film Slice, as well). Since Astroworld‘s release, Scott has performed at the Super Bowl and in one of Fortnite‘s first virtual concerts, done mega-deals with Nike, Sony, and McDonald’s, which released a meal named for the Texas rapper that sold out in many locations accompanied by some odd merch that fans also snapped up within a few days of its launch. A few weeks later, A$AP Rocky appeared to diss Scott during his set at Rolling Loud, if nothing else confirming that the rap superstar is less untouchable than he once was.Over the past three years, Travis has been working on his new album - also reportedly titled Utopia - the follow-up 2018’s Astroworld, which kicked off Travis’ newfound level of pop-culture dominance. Louis rapper Sexyy Red, an embrace of the current zeitgeist that essentially slipped below the radar, eclipsed by Drake’s now-infamous Instagram photo with the buzzing, young rapper. At Scott’s performance at Britain’s Wireless Festival earlier this month, he brought out the rising St. In the time since Astroworld dropped, new stars like PinkPantheress and Ice Spice have already reached stratospheres that rival the one Scott hit in the late 2010s - Ice Spice was on a Taylor Swift single and the soundtrack for the year’s biggest movie in the span of a few months, the kind of pop-cultural coup that Scott would have dreamed of pulling off a few years ago. It surely isn’t lost on Scott or his team that a five-year hiatus between albums is a long time. Trump Allies Deliver 'Incriminating' Info on Conspiracy-Peddling Sidney Powell When the Egyptian Musicians’ Syndicate, the entity with the final say over approving concerts like Scott’s planned performance, did more digging, they released a statement to The Fader claiming that “When Egyptian public opinion began discussing the culture that is promoting, it reflects the opposite values of Egyptian culture and the Arab region… He has controversy in America and the values are not deemed appropriate by traditional Egyptian culture.” It’s hard to understand why anyone on Scott’s team thought the outcome would be any different. Scott has yet to speak in any convincing depth about the incident publicly, and now he appears to be attempting to jump back into the limelight as if it never happened. Even if you’re all the way in Scott’s corner, the optics were a bit strange. One wonders why he’d choose such a delicate and high-profile venue after hosting one of the most catastrophic live events in recent memory. Take his announcement of an ambitious concert at the Pyramids of Giza in Egypt. You can see it in Utopia’s stumbled rollout, which found many of Scott’s best-laid plans struggling to contend with reality. Except, unlike his pre-2021 run, none of the rapper’s grandiose ideas seem to be clicking this time. With the release of this new album, Scott revives his long-dormant musical brand of pure maximalism. The album’s hyperactive roster of superstar features is a great illustration of the Travis Scott Brand turned up to 11, which is precisely where he left off before Astroworld Festival, having debuted a McDonald’s meal, performed in the video game Fortnite, and released his own quasi-Four Loko with his drink, Cacti (another project discontinued following the festival tragedy). Utopia offers a faithful impression of what you’d expect from a Travis Scott record that was initially expected to be released in 2021. All the while, the music seemed to exist in limbo. The families of two of the victims from the event would eventually reach a private settlement with the Houston-born rapper and the concert’s promoter, Live Nation Scott himself was finally cleared of criminal wrongdoing this June. In the immediate aftermath of 10 people dying in a crowd crush at the concert, several of his sponsorships and collaborations were halted, and he pushed back the release of Utopia, his follow-up to the hit 2018 album Astroworld. Since the tragedy that unfolded at Astroworld Festival nearly two years ago, Travis Scott has been largely absent from the public eye.
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